Facebook Ads Retargeting Strategy: Target Your Followers
Is there a plan to run an ultimate successful marketing ads campaign? Of course not. But how about running an ad campaign where you can target people who already know and trust you? Well, in this article, we are going to show you how to use a Facebook ads retargeting strategy to target the people who already follow you on Youtube. How? Read along!
What is Facebook Ads Retargeting?
Let’s suppose you are trying to sell something, any product. Who is more likely to buy you product: People who already know your brand or people who haven’t heard anything about you?
I will give you some time to answer. 3, 2, 1..
Of course, it is the people who already know your brand since they already know what you provide.
This is the same concept in running Facebook ads.
Facebook retargeting ads are one of the best features advertising provided by the platform. It allows you to reach people who are already familiar with what you offer and provide. This strategy gives your ad a great push.
But how to achieve this and what Facebook ads retargeting strategy should you use? We will come to this in a second.
But first, let us explain a small concept that we will need. A pixel.
No, it is not the pixel you find in an image. Obviously.
A Facebook pixel is simply a piece of code you add to your website.
What does it do?
Well, it monitors people who are entering your website and saves their Facebook pages. You are now getting the point.
Anyone enters a website you have a Facebook pixel added to it, Facebook will know the profile of this user and will target him/her if you choose to run this in your ad campaign.
How to do this? Facebook provides you will a simple base code to install to your website header. You can get it when you go to your Facebook events data manager, and select the connect data sources option. Choose web, then Facebook provides you with something similar to the below. That’s it.
Ad in Action
Let’s open Facebook business site to create an ad. Let’s consider we want traffic.
After this, one of the most important things you need to consider is your audience.
of course, you can choose a default audience by picking the country, the demographics, the age group, behavior, etc…
But in this case, we do not want this.
Instead, we want to create our customer audience, which is why we create a new audience.
Let’s see the options we have when creating a custom audience.
As you can see, there are multiple options you can use. But since we are talking about pixels, we pick a website.
One important notice: You should already have a website with a pixel implemented to be able to target the people who visit your website.
Let me show you our blog for example. Once we acquire the pixel from Facebook, we paste the pixel in our website as below.
Now anyone who enters our blog, even if they didn’t subscribe or do anything inside the website, we already know that they entered and we can target them in our next ads campaign. This is nice ha?
Now that I have explained the concept of Facebook Ads retargeting, let me show you a new strategy we use to retarget the people who watched our YouTube videos.
Facebook Ads Retargeting Strategy Using YouTube
Let’s take a look at our pixels.
You can see, one of our pixels is called YouTube visitors.
We surely cannot put a pixel in YouTube webpage, so how can we retarget those people?
This is very important to your ad. Those who watch your YouTube videos are very likely to purchase or click on any ad you publish. They already know you and trust your products.
Let me dive into this topic now and show you the trick.
The thing you need to use here, is a shortening URL service with a Facebook tracking option, like l-ink.me. Now I can hear the little voice in your head that is saying, look he is just writing this to market his SAAS app. Well, we are marketing it since it is a great tool, but you can create your own tool as we already show you how in the below video. We are here to help you succeed.